Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Kumar / কুমার (Kumar) Harvard Business Review Press / Harvard Business Review Press

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Writer

Kumar

Publisher

Harvard Business Review Press

ISBN

9781591392101

Language

English (US)

Country

India

First Published

21 October 2016

Page Count

288

Kumar

Kumar